Social+network+mapping+and+analysis


 * //What is social network mapping and analysis?//**

Social network mapping and analysis (SNA) is an analytic technique for helping us understand, map, and measure the networks of social relationships that connect people to one another. SNA produces both visual and mathematic analysis of human relationships. Rather than treating individuals (people, organizations, or other entities) as the sole unit of analysis, social network analysis focuses on the connections between them, and shows how the structure of these ties affects individuals and their relationships.

When looking at a network map, meaning is drawn from the relative location of actors within the network. A //cluster// is a discernable group of people that are closely connected to one another (imagine a tight knit group of coworkers, friends, or business partners). A //hub and spokes network//—which looks a bit like a starburst—signifies an individual with many connections to others who are not connected with one another, or to others in the network.

The //core// of the network is the highly interrelated group at the center of the community. They are often responsible for connecting disparate groups and holding the network together. The //periphery//, meanwhile, is the more loosely affiliated range of individuals and groups that are not as well connected to the core. In many communities, the periphery is a key source of important new perspectives, ideas, and innovations.



__When should grantmakers use social network mapping and analysis?__

**General Uses**  **Applied to Grantmaking**
 * Visualize the network: see connections within the system
 * Make visible network resources
 * Diagnose “health” of a network
 * Spark strategic conversation among network participants
 * Assess change in network over time
 * Develop understanding of new field / issue area. Come to know the network
 * Identify opportunities for alignment, leverage, intervention
 * Identify network needs and opportunities for support / increased effectiveness
 * Share with grantees and others working in issue area. Use as common ‘mental map’ for provoking conversation about opportunities for impact
 * Capture baseline map and future maps to visualize and assess shifts in network connectivity over time

__**How is network mapping done?**__